What is ‘socially conscious’?

If you are aware of the problems faced by different societies and communities around the world, you have a social awareness. If it’s part of your mindset and actions to do something to help these situations, you are socially conscious. It’s a belief that we are all connected, and working to ensure others are treated the way we’d like to be treated.

Alright, still with you – but what is socially conscious clothing?
It’s simple, we do everything we can to make sure that every person involved in our brand is treated well. From design to manufacture; from packaging to shipping; we work hard to make sure that everything we have control over is done in a way we are proud of.

We all know, whether we like to admit it or not, that much of the clothing sold on the British High Street is made in ways we’re not proud of. Many workers involved in the production lack even the most basic of employment rights that we take for granted. While it gives us cheaper clothes, the cost to these people is far too high. At Dusty Paw, we’re responsible so you don’t have to be.

Our clothing is ethically created by manufacturers who are members of the Fair Wear Foundation (FWF). These guys are an independent, non-profit organisation that works with companies and factories to improve labour conditions for garment workers.

So your clothing’s socially conscious – is your business?
At Dusty Paw, we work hard to make sure we meet and maintain the same standards we ask of our partners and suppliers. People are partners and partners are equals so we don’t work in a way that means one is looked after differently to another. For example:

      1. We don’t use zero hour contracts, because that is asking someone to commit 100% to us when we would be committing 0% to them.
      2. When we pay for people’s time, we round up. If we use 1 hour and 5 minutes of a model’s time, they get paid for 2hours. We want our guys to know that we value them, and we recognise the difference it makes to be giving rather than taking.
      3. Just because a working practice is ‘standard’ practice, doesn’t mean it’s the best practice for the people involved. There’s not much ‘standard’ practice at Dusty Paw HQ!
      4. We honour our commitments to partners and pay on time as agreed giving them the certainty to manage their business as they expected.
      5. We won’t exploit a situation commercially just because we could. We look at the people in the situations, not just the pound signs.
      6. Most improvements in business performance come at someone’s expense so we are careful to ensure there are genuine upsides to working with us in our way.
      7. We offer independent designers from around the world the chance to create artwork for our clothing. We’ve all been there, struggling to start our own businesses and now we’re able to, we like to support these guys with opportunities and advice when we can.

As well as making sure our mums would be proud of our business practices, at Dusty Paw we go one step further and make sure that we give something back. That covers a whole range of things like: providing opportunities for graduates and interns; choosing to partner with small and start-up businesses who think like we do; supporting charities and non-profit organisations; and giving back to our customers as much as we can to thank them for joining our community.

In the spirit of social consciousness, we also ask that you guys help us by letting us know anywhere we’re not getting it right or any ways we can do more. Just get in touch.

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